An Effective Organizational Change Strategy

By Jerri Perry


A business or an organization will always experience a change in structure because times will be changing constantly which means that the management of an organization has to keep up with the times. Of course change is very hard because it will take time for the people inside the organization to adjust to the new way it is structured. It is for this reason that one has to come up with a good organizational change strategy so that things will be able to go smoothly.

Now if one would actually want to implement a drastic shift, then he should expect a lot of resistance from those who do not want. Not many people are visionaries and all the time they would believe that the old ways are always the best ways. However, visionaries are able to see beyond that which is why they would want to spark a change in the first place.

Now one of the strategies to apply here would be to have a meeting wherein the management would hear the voices of the resistance. There might be some valid points that the management will have to listen to which will actually help the organization be able to grow. The management should take these points and consider them before making the final decision.

The hardest part of executing this type of plan would be the first part because of the resistance. This state is known as the unfreezing state and it is the stage wherein the management has to let the people in the organization know that they are about to make a shift in structure. It is also here that the management has to start gaining support from the people.

In order to gain the support of the people, the first step is to make a very convincing vision. This will stir up the people and make them curious. Of course he should also ask the input of all people in the organization so that they will feel that they did play a part in this major shift.

Once the changer has already gained a solid base for his campaign, then the next step would be the actual execution of the entire plan. In order for everyone to agree to the shift in structure, the changer and his team should be able to provide them with support. By providing them with support, they are actually helping them adapt to whatever is going on.

The last step in the process would actually be the refreezing which is the final integration of changes. This is where all of the new policies have already been finalized and all have been executed. Also given some time, the employees and workers in the organization will have already gotten used to the new way of management.

One way to help the people appreciate the shift would be to simply show results of the efforts that were made. The thing about human beings is that they will never be fully convinced unless they see that there is even a small result that would benefit them and the organization. As long as one can show some results, then his organizational change strategy is a success.




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