If you are selling jewelry, how you display and package your products will make a huge difference as to whether you make a sale or not. That is why you should make an effort to ensure that you get this aspect of your business right. Here are some steps you can take to improve your retail jewelry displays and packaging.
Get the right sized display case to use. Too large and you will be wasting a lot of space, plus it may be hard for your clients to see your items, particularly if they are small. If the case is too small, it will be hard for you to fit in the items that you want. If you are displaying chunky pieces, a small case will make everything seem disproportional. This may work against you, as your clients will not be attracted to your display.
How you use colors matter. Clients will be attracted to colorful displays that have been well laid out. When choosing a display case, go for one which is not too colorful, preferably one which is white or transparent. If the case has a color that is too strong, it means that the case will stand out more than the items displayed in it. This will make it hard for clients to see your items.
Ensure that there is adequate lighting in your shop or in your display, so that the items can be well seen. To do this, place your display in an area where there is plenty of natural light. If this is not possible, install proper lighting in the case, so that it is visible from all areas.
Mirrors can be a great addition to your display. You can have the mirrors set up on top of your display case, so that your clients can look at themselves when trying out your accessories. This will boost your sales because if they look nice with the accessories on there are high chances that they will buy them.
Arrange items neatly in the displays. This is so that customers can focus on single objects at a time. Having items thrown all over the place will make it hard for clients to pinpoint anything they want. If you have excess inventory, keep them somewhere else instead of in your display.
Remember to show the prices of items. Most clients want to know the prices of items right away, so that they can decide whether they will make a purchase or not. So displaying prices will spare you the hassle of customers constantly asking you how much each item is worth. This will increase your ability to serve your clients faster.
Use quality wrapping or boxes to package the items for your clients. Do not send them off with shoddily packaged items. High quality packages will make the customers feel good about the quality of care they got. It will make them glad that they bought from you.
Get the right sized display case to use. Too large and you will be wasting a lot of space, plus it may be hard for your clients to see your items, particularly if they are small. If the case is too small, it will be hard for you to fit in the items that you want. If you are displaying chunky pieces, a small case will make everything seem disproportional. This may work against you, as your clients will not be attracted to your display.
How you use colors matter. Clients will be attracted to colorful displays that have been well laid out. When choosing a display case, go for one which is not too colorful, preferably one which is white or transparent. If the case has a color that is too strong, it means that the case will stand out more than the items displayed in it. This will make it hard for clients to see your items.
Ensure that there is adequate lighting in your shop or in your display, so that the items can be well seen. To do this, place your display in an area where there is plenty of natural light. If this is not possible, install proper lighting in the case, so that it is visible from all areas.
Mirrors can be a great addition to your display. You can have the mirrors set up on top of your display case, so that your clients can look at themselves when trying out your accessories. This will boost your sales because if they look nice with the accessories on there are high chances that they will buy them.
Arrange items neatly in the displays. This is so that customers can focus on single objects at a time. Having items thrown all over the place will make it hard for clients to pinpoint anything they want. If you have excess inventory, keep them somewhere else instead of in your display.
Remember to show the prices of items. Most clients want to know the prices of items right away, so that they can decide whether they will make a purchase or not. So displaying prices will spare you the hassle of customers constantly asking you how much each item is worth. This will increase your ability to serve your clients faster.
Use quality wrapping or boxes to package the items for your clients. Do not send them off with shoddily packaged items. High quality packages will make the customers feel good about the quality of care they got. It will make them glad that they bought from you.
About the Author:
Retail jewelry displays and packaging can easily be ordered from the following supplier. For purchase info visit the related website now at http://alexvelvetusa.com.
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