When holidays such as Christmas arrive, we emote a great deal about how true joy is ascertained by giving and not by receiving. It's a sentiment we hope to pass on to each new generation. This sentiment of giving is also something that companies can embrace.
In the same way that giving gifts is good for our personal wellbeing, corporate giving is good for business. Companies that engage in giving programs reap a wide variety of benefits leading to greater employee engagement, improved business performance and stronger relationships with their clients and customers. Here are six ways that giving back is good for business.
People want to feel good about the places where they work. Not feeling connected to a job or feeling ambivalent about an employer means employees invest less of themselves in their work. Like every other manager, you know the quality of your employees' work is key to your success as a company.
Corporate giving programs and philanthropy projects can help solidify a positive connection because your employees will feel gratified and proud to work for a company that cares about more than simply making money.
Corporate giving efforts present the perfect opportunity for employees to learn new skills. Some of the new things employees can learn while giving back include valuable skills such as making new social and business connections, organizing and managing resources or people or building awareness for a cause through a more effective use of marketing and social media channels. Employees who put these skills to work while volunteering will naturally find ways to incorporate them into their daily work as well.
Gaining new perspectives is also a benefit of corporate responsibility programs. When we give and volunteer, we learn more about the community, and this provides a better sense of how the company can be a part of that community. Philanthropy helps develop a kind of company-wide empathy, and you can discover how the products you create or the services you provide directly affect the community and how you can help strengthen the bond between the company and the community.
Each company should have a mission statement as well as a set of values that drives the company. These values influence all of the decision making and interactions with employees and also help forge a bond between the company and the community. These core values can create an emotional connection between managers and employees as well as the company and the community, especially when the giving program targets organizations that complement your core values. This simply provides great meaning to all of your philanthropic endeavors.
New skills, community engagement, and a new perspective certainly can help a business succeed, making giving back worth the effort. It is also important to remember that giving back is a lot of fun, too. Companies that volunteer or donate to the community rarely have any regrets about it, and once they start, they generally find they enjoy it and only want to give more.
In the same way that giving gifts is good for our personal wellbeing, corporate giving is good for business. Companies that engage in giving programs reap a wide variety of benefits leading to greater employee engagement, improved business performance and stronger relationships with their clients and customers. Here are six ways that giving back is good for business.
People want to feel good about the places where they work. Not feeling connected to a job or feeling ambivalent about an employer means employees invest less of themselves in their work. Like every other manager, you know the quality of your employees' work is key to your success as a company.
Corporate giving programs and philanthropy projects can help solidify a positive connection because your employees will feel gratified and proud to work for a company that cares about more than simply making money.
Corporate giving efforts present the perfect opportunity for employees to learn new skills. Some of the new things employees can learn while giving back include valuable skills such as making new social and business connections, organizing and managing resources or people or building awareness for a cause through a more effective use of marketing and social media channels. Employees who put these skills to work while volunteering will naturally find ways to incorporate them into their daily work as well.
Gaining new perspectives is also a benefit of corporate responsibility programs. When we give and volunteer, we learn more about the community, and this provides a better sense of how the company can be a part of that community. Philanthropy helps develop a kind of company-wide empathy, and you can discover how the products you create or the services you provide directly affect the community and how you can help strengthen the bond between the company and the community.
Each company should have a mission statement as well as a set of values that drives the company. These values influence all of the decision making and interactions with employees and also help forge a bond between the company and the community. These core values can create an emotional connection between managers and employees as well as the company and the community, especially when the giving program targets organizations that complement your core values. This simply provides great meaning to all of your philanthropic endeavors.
New skills, community engagement, and a new perspective certainly can help a business succeed, making giving back worth the effort. It is also important to remember that giving back is a lot of fun, too. Companies that volunteer or donate to the community rarely have any regrets about it, and once they start, they generally find they enjoy it and only want to give more.
About the Author:
Sebastian Troup loves blogging about philantrophic solutions for businesses and non profit organizations. For further information about workplace giving programs, or to find some employee giving campaign ideas, please check out the Truist website now.
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