While it is true that we all need food to survive the process of eating it is not just about mere sustenance. Often the pleasure and anticipation of eating is part of it and this begins before someone opens the packet before preparing the meal that they are about to eat. If you are looking to market a new product then it helps to have the right food packaging illustration in order to attract potential customers.
The easiest way to find potential illustrators is to look them up online. While some will work for agencies a number of them may also work independently. You may also want to look for graphic design agencies but ideally you want to find someone that specifically specialises in illustrating food.
This is why before approaching an illustrator you need to consider this. Think about your target audience. Once you have an idea of who you are marketing the product towards it then helps to look around and see similar products on the shelves. You do not and should not wish to copy other designs but it can help to generate ideas for a final brief.
The idea behind a brief is to give details explaining to the illustrator what you want. It should tell them about who is going to buy the product and how you would like it presented to the customer. They should then be able to give you feedback and tell you how they will work on your brief.
You should then look up illustrators online. Some may be part of an agency while others may work independently. There are advantages and disadvantages to both. If they work for an agency then they are likely to do a lot of work because it is in the best interest of the agent to ensure that they get work so that they can take a percentage from it.
This will then make it easier to compare the different options available to you. It is generally recommended to compare at least three different illustrators. This ensures you get the best possible quality available in your price range. Remember you should not look solely in terms of price. It is often to pay a bit more in order to get better quality and more experience!
It is also worth considering whether you trust the person you work with. They should be willing to listen to you. This does not necessarily mean that they cannot give feedback but they should do so in a way that is helpful and not overly blunt. If you are in any doubt or do not feel comfortable then you should look elsewhere.
You can find a number of food illustration agencies and independent illustrators online. As well as looking for the illustrators themselves you should also look for feedback from clients who have used their services in the past. This will make it easier to choose someone who is best suited to your needs and to help get your product packaging illustrations looking as appetising as possible!
The easiest way to find potential illustrators is to look them up online. While some will work for agencies a number of them may also work independently. You may also want to look for graphic design agencies but ideally you want to find someone that specifically specialises in illustrating food.
This is why before approaching an illustrator you need to consider this. Think about your target audience. Once you have an idea of who you are marketing the product towards it then helps to look around and see similar products on the shelves. You do not and should not wish to copy other designs but it can help to generate ideas for a final brief.
The idea behind a brief is to give details explaining to the illustrator what you want. It should tell them about who is going to buy the product and how you would like it presented to the customer. They should then be able to give you feedback and tell you how they will work on your brief.
You should then look up illustrators online. Some may be part of an agency while others may work independently. There are advantages and disadvantages to both. If they work for an agency then they are likely to do a lot of work because it is in the best interest of the agent to ensure that they get work so that they can take a percentage from it.
This will then make it easier to compare the different options available to you. It is generally recommended to compare at least three different illustrators. This ensures you get the best possible quality available in your price range. Remember you should not look solely in terms of price. It is often to pay a bit more in order to get better quality and more experience!
It is also worth considering whether you trust the person you work with. They should be willing to listen to you. This does not necessarily mean that they cannot give feedback but they should do so in a way that is helpful and not overly blunt. If you are in any doubt or do not feel comfortable then you should look elsewhere.
You can find a number of food illustration agencies and independent illustrators online. As well as looking for the illustrators themselves you should also look for feedback from clients who have used their services in the past. This will make it easier to choose someone who is best suited to your needs and to help get your product packaging illustrations looking as appetising as possible!
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