While giving $100 to your favorite charity or volunteering an afternoon to help at a homeless shelter will make you feel great and provides an excellent example to others in your community, there is a practical limit to the long-term benefits and the social impact we can all personally have on our community through giving.
But when hundreds or thousands of people get together and coordinate their giving, as occurs during a well-executed corporate giving campaign, tremendous and lasting good can be done for the community. This effect is further enhanced as the CSR program continues over months or years. Beyond the profit to the community, however, charitable giving provides important benefits to the business itself as well, both internally and externally.
Once you have set up a social responsibility program within your company and begin taking part in or organizing fund-raising events, you will quickly see a positive effect. Charities rely on the help of media professionals and social media to help spread the word about their programs and big events. Because you are supporting the charity, your company will be mentioned in all of these press releases, social media bursts and also in media coverage of events. This immediately creates a good impression within the community.
While it has been said that there is no such thing as bad publicity, this is simply not true at all. A company with a positive brand image is much more likely to gain clients and customers that one with a poor image. After all, wouldn't you rather purchase products from a company that makes a concerted effort to improve the community or to help others? It just makes sense that a positive image attracts customers.
While corporate giving helps others and creates a positive brand image, there are also plenty of internal benefits to be had. Employees tend to be more engaged in their daily tasks if they work for a company that gives back. Corporate social responsibility programs have been shown to boost the productivity of employees, and employees also typically enjoy working for companies that demonstrate that they are committed to giving back. People have more pride in their employer, as well, and morale definitely increases especially when executives also take part in these charitable programs and events.
Corporate giving inspires a new level of teamwork. This generally positive attitude in the workplace extends beyond just the rank-and-file employees. When a corporate giving program brings together people from all levels of the organization - from the C-level to the mail room - everyone feels like they are working together toward a common goal. This feeling of effective teamwork will extend beyond the CSR program to positively influence other aspects of their work.
But when hundreds or thousands of people get together and coordinate their giving, as occurs during a well-executed corporate giving campaign, tremendous and lasting good can be done for the community. This effect is further enhanced as the CSR program continues over months or years. Beyond the profit to the community, however, charitable giving provides important benefits to the business itself as well, both internally and externally.
Once you have set up a social responsibility program within your company and begin taking part in or organizing fund-raising events, you will quickly see a positive effect. Charities rely on the help of media professionals and social media to help spread the word about their programs and big events. Because you are supporting the charity, your company will be mentioned in all of these press releases, social media bursts and also in media coverage of events. This immediately creates a good impression within the community.
While it has been said that there is no such thing as bad publicity, this is simply not true at all. A company with a positive brand image is much more likely to gain clients and customers that one with a poor image. After all, wouldn't you rather purchase products from a company that makes a concerted effort to improve the community or to help others? It just makes sense that a positive image attracts customers.
While corporate giving helps others and creates a positive brand image, there are also plenty of internal benefits to be had. Employees tend to be more engaged in their daily tasks if they work for a company that gives back. Corporate social responsibility programs have been shown to boost the productivity of employees, and employees also typically enjoy working for companies that demonstrate that they are committed to giving back. People have more pride in their employer, as well, and morale definitely increases especially when executives also take part in these charitable programs and events.
Corporate giving inspires a new level of teamwork. This generally positive attitude in the workplace extends beyond just the rank-and-file employees. When a corporate giving program brings together people from all levels of the organization - from the C-level to the mail room - everyone feels like they are working together toward a common goal. This feeling of effective teamwork will extend beyond the CSR program to positively influence other aspects of their work.
About the Author:
Sebastian Troup enjoys blogging about philantrophic solutions for businesses and non profit organizations. For more details about company charitable giving campaigns, or to find how to set up regular corporate donations to charity, please check out the Truist.com site today.
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