How To Start Your Own Horse Drawn Carriage Rochester MI Business

By Daniel Watson


Taking a buggy ride through the streets of an historic city is a fun and romantic way of seeing the sights. If you're looking for an unusual career, love people, and consider yourself an entrepreneur, driving a horse drawn carriage Rochester MI tourists love to ride could be fun. Buying an existing business from an owner who is relocating or moving is the easiest way to get into this line of work. Doing it from scratch, requires certain steps before you print your business cards.

This kind of work is not for you unless you like and understand horses. They will be the backbone of your business. Unless you have already worked in the business you need to enroll in a driving school. You'll have a chance to work closely with horses and find what you have to do to make your business a success. A school can offer invaluable tips and solid guidelines for handling the equipment along with the horses.

You'll need your own parking station. For that you must contact the appropriate local government officials and get their permission to park in a specific spot. The routes you offer clients is important. If you plan on driving through public parks, you must have the approval of the police department, fire department, and the public works department.

This kind of business has a lot of upfront expenses associated with it. That is why you want to be totally certain you are dedicated to making it a success. You may have to get a business loan to pay for the buggies, horses, and equipment required to get started. If so you are going to need a detailed business plan for the lender.

You are going to need a secure storage facility large enough to hold your carriages, harnesses, reins, and any other equipment you use every day. The space should be large enough for you to load and unload the horses, and water and feed them. The facility needs to be convenient to your parking station. You have to factor in stable rent for your horses if you don't have a stable yourself.

Nobody will know you are in business unless you market yourself aggressively. You must have an interactive, professional website. If you aren't a graphic designer, you'll need the services of one who is. Search engine optimization is something you need to become familiar with. Making friends with the tourist bureau staff and joining the Chamber of Commerce will increase your visibility immeasurably.

You must remember that your first priority, after the safety of your customers, is the well being of the animals you use. It's imperative that they be well shod because they will be treading pavement and cobblestones most days. They must be vaccinated and attended by a vet as soon as you notice anything wrong with them.

You can have a lot of fun with the carriage business. You might become the most popular driver if you come up with a unique character profile. Your appointment book will be teeming with reservation requests from brides and tourists.




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